What motivates a person to hurtle a 700+bhp racing car through the dark at 220mph?

What inspires someone to circumnavigate the globe in a fragile balloon, face the most ferocious seas or scale the world's highest peaks?

What drives someone to be the fastest, climb the highest, dive the deepest or fly the furthest?

At Project 100 we understand the tremendous power of these questions - and the universal fascination with man's limitless quest to compete, explore the unknown or to achieve new world firsts - to break through to new levels of human performance and technological achievement.

Our mission is to be an effective portal to this world - to communicate, entertain, motivate and inspire - and in so doing to generate exceptional value for our clients.