MOTORSPORT
Gulf Oil
Take one legendary sponsor, one 5x Le Mans winner, re-unite them with the most famous marque in endurance racing and what do you get? A front row start, 6th overall, massive TV & print media - and a highly successful re-launch of Gulf across the UK

Financial Times
“You want The FT - the most famous financial newspaper in the world - to sponsor a car at Le Mans? Can it be pink?” Best looking car on the grid - and a successful new-business promotion for the venerable paper
Sony PlayStation & The FT
And we did it again for the FT in the Champcar World Series - not to mention another Champcar carrying PlayStation logos on ‘former champion’ Joe Tanto’s car in the big-screen Sylvester Stallone epic ‘Driven’
Sony PlayStation
When PlayStation first introduced the phenomenal 'Gran Turismo’ to the gaming world we made a dramatic splash at the Le Mans 24 Hours with Carl Rosenblad, Robin Donovan and friendly French Formula 1 great Jean-Pierre Jarier
STP
The instantly recognizable colours of American racing’s most famous sponsor graced our 210 mph Le Mans Kremer Porsche with former winner Stanley Dickens, George Fouche and none other than Steve Fossett at the wheel
Unisys
Four times the electronics giant has backed our Le Mans efforts - 3 Porsches and a Ferrari - with integrated above - and below-the -line promotional campaigns
TIME Magazine
“You want TIME - the most famous news magazine in the world - to sponsor a red Ferrari at Le Mans? Yeah, OK.”
Hawaiian Tropic
“This was made for us - girls, cars, speed, glamour… the perfect match” - Ron Rice, President and founder, Hawaiian Tropic and a loyal Project 100 sponsor since 1992
Robb Report
“You want Robb Report – one of the top lifestyle magazines in the world – to sponsor a car at
Le Mans? Yeah, OK, but only if Hawaiian Tropic is on the car, too”
Elf Petroleum
No, we’re not talking about Robin Donovan’s height, but the French oil giant saw big results with a 2-car team and 3 winsand 5 podiums in the FIA international sportscar series

Polaroid
“Let’s see - Polaroid sunglasses and high performance driving? Technology, fashion and performance? Yeah, OK.”

Sol Beer
Add a slice of lime to kick-start Formula Nissan in Spain,as well as backing a major international GT campaign with Agusta Racing’s amazing (and very, very fast) Callaway Corvettes
Auto Windscreens
With title sponsorship by Auto Windscreens. They said our organization ran like “a well oiled machine”
Crawford Doors
Backing super Swede Carl Rosenblad for 10 years has been the world’s leading supplier of garage doors for home, business, airports and…race tracks
Optima Batteries
No, that is NOT a dead battery causing Carl to put his back into digging out on the Paris-Dakar. Just half the sand in the known world… but Optima’s unique technology was put to good use in lighting home Project 100’s Landcruiser on the fabled international challenge    
ADVENTURE SPORT
Steve Fossett
Steve Fossett, pilot, sailor, endurance sportsman. Absolute world record holder in 5 sports. First man to achieve non-stop solo circumnavigations by balloon and powered aircraft. The most successful speed sailor in speed sailing history. And a Project 100 client since 1993

Sony PlayStation
“So now you want us to sponsor the world’s most famous adventurer on the world’s biggest, fastest, most technologically advanced racing sailboat? Yeah, OK”

 
14 absolute world sailing speed records, including the 24 Hour record, the TransAtlantic and the first sub-60 day Round the World sailing record. And a full page in the Guinness Book of Records, of course
Bud Lite
Did Anheuser-Busch, the world’s leading brewer, see the mileage to be gained by backing the world’s leading adventurer with their Bud Lite brand? Yup.
And they were rewarded with the first solo, non-stop round the world balloon flight - from W. Australia across the Indian, Pacific and Atlantic Oceans; across 3 continents; to a rough, but safe landing in the outback - to the halls of the Smithsonian - an incredible adventure
Michelob ULTRA
“OK, so the balloon worked out pretty well. The press clippings did take 3 pallets to move… so what’s next? You want to fly into the stratosphere in a GLIDER? Yeah, OK.”
Newsweek
“Just make sure you get some front covers on the big magazines, OK?” OK
Virgin
“And you want us to sponsor an airplane flying around the world non-stop and non-refuelled? Yeah, OK”
NASA
“And you want us to sponsor an airplane flying around the world non-stop and non-refuelled? Yeah, OK”
Scott Dunn
When the UK’s leading specialist travel company Scott Dunn decided to sponsor the Polar Challenge ski race to the magnetic North Pole, whom did they call to help bring the story to the world? Project 100
SPECIAL EVENTS
Xerox
“We have promised to get all of our top European managers driving Formula 1 cars - and it needs to be smart, motivational, correctly branded, and cost-effective. Oh, and it has to happen next month. Can you help?” - Of course
Vodafone
Take key sales staff of a leading supplier of portable telephony and create a unique ‘hands on’ corporate experience at the home of the world greatest endurance motor race. We call it “The Le Mans Challenge”. They called it a big success
Audi
And do it for Audi (head office), 5-times winner of the 24 Hour event, as well
Michelin & Kwik Fit
“You want us - big racing sponsors!  - to come to Le Mans as VIP guests and work the pre-race rope keeping back the crowd around the Hawaiian Tropic Girls? Yeah, OK.”
PlayStation
On the fastest sailing boat on the planet – “Now THAT was a corporate sailing day.”
PlayStation
As was our driving days in the South of France which included ‘hot laps’ in a 220mph Le Mans car!
Minolta
“We need a dramatic, fast, high-tech, stylish new camera product launch.” No problem
Coca Cola
“Can we do a major radio promotion for Coca Cola with ‘Queen’ rock icon Brian May to get the kids driving karts?” No problem
Financial Times
“Hey, it is great sponsoring other people racing cars with our name, but how about a chance to drive ourselves?” No problem
Gulf Oil
“We want to have the Le Mans car come down the stairs, in the Grovsenor House hotel, emerge from a cloud of dry iceand be launched to the worlds press. OK?” No problem