‘Specialising in the business of international motor racing and adventure sport’
Join the Project 100 Team at Le Mans 24 Hours
Exclusive Accommodation in Le Mans
Le Mans 24 Hours Helicopter Tours
Team Support Services
Project 100 Driver Placement and Management
Project 100's Exclusive "Grand Parade des Pilotes" Party
Sports Marketing – How is Project 100 Different?
“Sports marketing, that’s not for us.” This is a statement we hear far too often. Any organisation can use sports marketing as a tool to reach the overall objectives. Granted, some organisations will be a more obvious fit than others, but any organisation would benefit from sports marketing. The only limitations, which leads to the initial statement, are one’s imagination and creativity.
Using sports marketing to its full potential demands a lot of creativity and the ability to adapt to changing environments. With experience you develop an understanding of the various elements you need to implement to achieve the particular goals you have. You also understand how to best allocate your budget to maximise your return on investment. The sponsorship allocation might very well be a minor part of your total sports marketing budget depending on the ultimate results you are looking for.
Project 100 does take a very different approach to delivering results; we immerse ourselves and participate fully in the sport to ensure that we capitalise on every opportunity to maximise return on investment and to over deliver. We have employed this philosophy since our inception in 1991, which strengthens our position with every project do deliver first rate results.