‘Specialising in the business of international motor racing and adventure sport’

Join the Project 100 Team at Le Mans 24 Hours

Since 1991 Project 100 has successfully hosted VIP hospitality guests at Le Mans 24 Hours. You will join us an the team we are partnered with for the race to enjoy an insider's view of Le Mans 24 Hours. We provide a full programme with activities and pampering starting on the Thursday until you depart on the Monday.
Countdown to 'Le Mans 24 Hours':
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Exclusive Accommodation in Le Mans

Whether you are joining us for Le Mans 24 Hours or the Le Mans Classic race, we offer exclusive accommodation options for every budget. In our catalogue you will find everything from chateaux to villas to hotels.
Do you need accommodation
at Le Mans 24 Hours?
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Le Mans 24 Hours Helicopter Tours

Make your Le Mans experience a very special one with a bird eye twilight tour of "Circuit du 24 Heures". We run hundreds of tours during the race action at Le Mans and it is an activity you will want to do again and again. 

Team Support Services

In the world of endurance racing we have, since 1991, built up a strong reputation for delivering cost effective solutions to support racing teams in a variety of ways. We offer racing teams consulting in areas sponsorship, hospitality, travel support, driver sourcing, etc. Contact us to discuss what holes we can fill in your organisation. 

Project 100 Driver Placement and Management

If you are a race driver looking for professional on-going or ad hoc representation, Project 100 has the track record and reputation that you can relay on. We've been around the block a few times and know the players in the market and know the pitfalls to watch out for. 

Project 100's Exclusive "Grand Parade des Pilotes" Party

Every year Project 100 hosts a party for teams, drivers and guests for the Le Mans 24 Hour Drivers' Parade. Enjoy a true VIP atmosphere with prime views of the start of the parade in our private venue. You will hang out with quite few of the teams and drivers giving you an additional memorable element of your Le Mans experience.
Sports marketing

Sports Marketing

Sports Marketing – How is Project 100 Different?

“Sports marketing, that’s not for us.” This is a statement we hear far too often. Any organisation can use sports marketing as a tool to reach the overall objectives. Granted, some organisations will be a more obvious fit than others, but any organisation would benefit from sports marketing. The only limitations, which leads to the initial statement, are one’s imagination and creativity.

Using sports marketing to its full potential demands a lot of creativity and the ability to adapt to changing environments. With experience you develop an understanding of the various elements you need to implement to achieve the particular goals you have. You also understand how to best allocate your budget to maximise your return on investment. The sponsorship allocation might very well be a minor part of your total sports marketing budget depending on the ultimate results you are looking for.

Project 100 does take a very different approach to delivering results; we immerse ourselves and participate fully in the sport to ensure that we capitalise on every opportunity to maximise return on investment and to over deliver. We have employed this philosophy since our inception in 1991, which strengthens our position with every project do deliver first rate results.

Sports marketing association
Sports marketing opportunities